About Me

Bloomington-Normal is my hometown.  I have not only watched, but have participated in the history and growth that has made Bloomington-Normal the thriving community we now enjoy.

Having grown up as the daughter of a local builder, home design and construction are part of my heritage.  Watching my father design and build homes as a child inspired a passion for every facet of the business.  Since becoming licensed in 2000, my specialties have been built around new construction, design and home staging.  This skill set, combined with my lifelong knowledge of the area, uniquely equips me to serve my buyers and sellers with excellence.  Whatever the challenge, my passion lies in creating and executing the overall desires of my clients. 

Relocating?  I have extensive experience working with Relocation Companies and absolutely love helping Sellers and Newcomers with relocating!  Being a Home Town Girl enables me to introduce Bloomington-Normal to Newcomers with a unique perspective.  I take great pleasure in matching buyers to the specific neighborhoods, schools and activities that will make life here rich and rewarding to them.  I understand that relocating is so much more than buying or selling a home - it's helping Buyers establish new connections to the lifestyle they value, and Sellers to stage and price effectively for a quick sale.  I anticipate the needs of those who are moving into unfamiliar territory, and am committed to making their move as enjoyable as possible. 

As a Certified Home Staging Professional and owner of Beth Caldwell Home Design, LLC, I do much more than simply list a house on the MLS and hope for the best.  When your house is for sale, it's no longer your home, but a hot product in a very competitive market.  You need a talented, experienced Agent and Home Stager to make sure you beat out your competition and get you the highest price in the least amount of time.  Conditioning your home, staging each room, shooting magazine-quality photos, and marketing your home skillfully is one of my greatest strengths and passions. Follow my Pinterest Board, Staged To Sell, for tips on how I get the job done!  

Whether buying, selling, relocating, building or even remodeling - I am here to serve you with creativity, enthusiasm, integrity and proven results.  Contact me today, and let's put my knoweldge and experience to work for you!